Image Property of Jonny Goldstein
I have long believed that Twitter’s opening question, “What are you doing?”, is possibly the worst use of Twitter and, continues to be pushed as the main use of the social network, will lead to the destruction of Twitter. It is because, aside from your mother, people just really don’t care about you that much. They do not care that you are in line for your fourth Iced MochaFrapaChino. They don’t care that you just made dinner or that you stepped in some gum. They just don’t care. Oh and to remove any ambiguity, your father does not care either.
If you are a celebrity, people might make it to 5 or 6 useless tweets about celebrity’s everyday life prior to tuning them out.
It is this useless tweet syndrome that I believe leads to the quick inactivity of your average twitter user.
In my opinion, the true power of Twitter is not the sharing of all information. It is the sharing of USEFUL or INTERESTING information.
An airplane crashes into the Hudson River, tweet about it.
The 101 Freeway is completely closed at the 405 Freeway Interchange, not just slow because bad traffic in LA is not an unusual event, tweet about it.
You found an interesting article, tweet about it and post a link!
I rarely find myself writing a tweet that doesn’t have a link. I see an interesting article and then I’ll write a short opinion and include a link.
While many might believe that running an ad campaign is the best use of Twitter, I disagree. I believe the sharing of links, which drives traffic, is the true power of Twitter.
It seems that Twitter investor, Fred Wilson believes that Links = $ in this TechCrunch Article.
